Screaming fish
In the deep since 1979
 Photo
 

CIBA Vision FreshLook

Objective:
Everything was round: displays, images, product. The consumer take-away item had to be round, too. Screaming Fish was asked to work with existing suppliers to develop a specialized manufacturing process to produce a 12-page, saddle-stitch brochure - round of course.
Result:
1.5 million brochures printed and delivered on-time and under original budget. But why stop there? Screaming Fish continued to modify the process and negotiate with the suppliers, reducing print costs from $254,000 to $128,000.

 

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